For direct funding of the arts, we look to the municipal HOT.
What is municipal HOT? In Texas today, municipalities are authorized to charge a tax of up to 7% on individuals staying overnight in hotels or other accommodations. The taxes collected are submitted quarterly to the municipality and must be used for one of nine allowable uses, one of which is promotion of the arts, arts facilities, and arts programming that also has some direct impact on “tourism and the convention and hotel industry.” In most Texas municipalities, up to 15% of the hotel occupancy tax that is collected may be used to fund eligible arts-related expenditures. Understanding how this all works—whether you represent the arts, a municipality, or a hotel—is the key to ensuring it works to the benefit of all parties. And often the best way to understand something is to dive right in and start exploring. For that, we turn to the HOT Toolkit.