Tool #2: Supporting local artists

Visitors are increasingly interested in souvenirs that are original works of art and that reflect the arts, culture, and history of the places they visit. Consider commissioning local artists to create unique and locally-themed items that can add to your décor, be sold in your gift shop, or serve as VIP thank you gifts.

In addition, invite arts organizations to provide arts-related services for conferences, meetings or conventions that are attended in whole or in part by convention and/or hotel guests.